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首页> 外文期刊>International Journal of Business and Management >Regional Development with Cooperative Marketing Strategy: A Case of Cukurova Region, Turkey
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Regional Development with Cooperative Marketing Strategy: A Case of Cukurova Region, Turkey

机译：合作营销策略的区域发展：以土耳其库库洛娃地区为例

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摘要

In the globalized world, trade barriers between regions and countries are almost non-existent. The disadvantaged regions are negatively influenced from this situation. Therefore, the sources of regions have to be marketed. In the globalized markets, marketing gains particular importance in offering regional resources to in such a way that they can yield value-added and contribute to the development of the region. When the subject of marketing concerns a region, it is imperative to establish cooperation and harmony among the regional dynamics. Thus, the aim of this study is to illustrate how to increase the competitiveness of Cukurova Region of Turkey with the cooperation of the local dynamics. Based on the analyses of the secondary data obtained from the region, some findings will be determined on the subjects of harmony and cooperation between regional development and cooperative marketing in this paper.
机译：在全球化的世界中，区域和国家之间的贸易壁垒几乎不存在。不利地区受到这种情况的不利影响。因此，必须销售区域来源。在全球化的市场中，营销在提供区域资源以使其产生附加值并为区域发展做出贡献方面尤为重要。当营销主题涉及一个区域时，必须在区域动态之间建立合作与和谐。因此，本研究的目的是说明如何通过当地动态的合作来提高土耳其库库鲁瓦地区的竞争力。在对从该地区获得的二次数据进行分析的基础上，本文将确定一些关于区域发展与合作营销之间的和谐与合作主题的发现。

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