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首页> 外文期刊>International Journal of Management Science >New Service Development Process in Telecom Industry: The Case of Mobile Communication Company of Iran (MCI)
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New Service Development Process in Telecom Industry: The Case of Mobile Communication Company of Iran (MCI)

机译：电信行业的新服务开发流程：以伊朗移动通信公司（MCI）为例

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This study aims to analyze and evaluate the existing product/ service development process of MCI to find the strengths and weaknesses, then we will introduce some implications and recommendation to decrease MCI time to market (TTM). Molecular Modelling Approach was chosen as a model to analyze and evaluate the compositions of MCI’s offers because understanding well its components can be helpful for MCI to put right focuses on the crucial elements during innovation process. Also, Stage-gate model was chosen to offer development model for MCI because it is very adopted to telecom sector such mobile operators. Authors find that the main problems which increase the Time to Market (TTM) of MCI are unclear job description and standard deviation in offer development processes. The weak point of MCI in offer development are: offer Evaluation and Purchase and Customer Service Support. The strength points of MCI in offer development are: payment service and offer used by customer.
机译：本研究旨在分析和评估MCI的现有产品/服务开发过程，以发现优点和缺点，然后我们将介绍一些建议和建议，以减少MCI的上市时间（TTM）。选择分子模型方法作为模型来分析和评估MCI产品的构成，因为充分了解MCI的组成部分可以帮助MCI在创新过程中将重点放在关键要素上。同样，选择了登机门模型来为MCI提供开发模型，因为它已被电信行业（如移动运营商）广泛采用。作者发现，增加MCI的上市时间（TTM）的主要问题是不清楚的职位描述和报价开发过程中的标准偏差。 MCI在报价开发中的弱点是：报价评估和购买以及客户服务支持。 MCI在报价开发中的优势在于：付款服务和客户使用的报价。

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