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首页> 外文期刊>International Journal on Advances in ICT for Emerging Regions (ICTer) >Factors Influencing the Adoption of Mobile Phones among the Farmers in Bangladesh: Theories and Practices
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Factors Influencing the Adoption of Mobile Phones among the Farmers in Bangladesh: Theories and Practices

机译：影响孟加拉国农民使用手机的因素：理论与实践

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This paper investigates the factors influencing the adoption of mobile phone technology among farmers in Bangladesh. Electronic services are one important measure for rural development and mobile phones is the dominating cellular technology; hence understanding the adoption of this technology is important. The paper uses interpretive philosophy investigating adoption factors by means of survey data, participant observation and related studies on rural Bangladesh and technology acceptance. Based on a number of acceptance models from the literature, a conceptual Rural Technology Acceptance Model (RUTAM) was developed to analyze the arguments pertinent to a rural developing country context. The most salient modification, compared to earlier models, is that social influence plays a bigger role than technology at early stages of adoption. ‘Tech-service promotion’ and ‘tech-service attributes’ are introduced as external factors which affect the behavioral intentions of an individual by means of perceived usefulness (PU) and perceived ease of use (PEU).DOI: http://dx.doi.org/10.4038/icter.v4i1.4670 International Journal on Advances in ICT for Emerging Regions 2011 04 (01) : 4 - 14
机译：本文调查了影响孟加拉国农民使用手机技术的因素。电子服务是农村发展的一项重要措施，而手机是主导的蜂窝技术。因此，了解这种技术的采用非常重要。本文采用解释性哲学，通过调查数据，参与者观察以及有关孟加拉国农村地区和技术接受度的相关研究来调查采用因素。基于文献中的许多接受模型，开发了概念性的农村技术接受模型（RUTAM），以分析与农村发展中国家背景相关的论点。与早期模型相比，最显着的修改是，在采用早期阶段，社会影响力比技术发挥更大的作用。引入“技术服务促进”和“技术服务属性”作为外部因素，这些外部因素通过感知有用性（PU）和感知易用性（PEU）影响个人的行为意图。DOI：http：// dx .doi.org / 10.4038 / icter.v4i1.4670国际新兴地区ICT进步杂志2011 04（01）：4-14

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