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Lessons from the pandemic: the need for new tools for risk and outbreak communication

机译：大流行的经验教训：需要新的工具进行风险和疫情沟通

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The influenza pandemic of 2009 revealed shortcomings in the existing guidelines for risk and outbreak communication. Concepts such as building trust proved hard to achieve in practice, whereas other issues such as communicating through the internet and coping with the political fallout of disease outbreaks are not dealt with in existing guidelines. This article surveys the current guidelines and makes recommendations for additional tools and guidelines to be developed in four areas: integrating long-term behavior change models with outbreak communications; research to develop a better understanding of communicating through the internet; research to understand how to use communications to build trust; and developing guidelines and principles to understand the political nature of disease outbreaks.
机译：2009年的流感大流行揭示了现有的风险和暴发沟通指南中的缺陷。建立信任等概念在实践中很难实现，而其他准则（例如，通过互联网进行交流以及应对疾病暴发的政治影响）在现有准则中未得到解决。本文对当前的指南进行了调查，并对在以下四个领域中要开发的其他工具和指南提出了建议：将长期的行为改变模型与疫情传播相结合;进行研究以更好地理解通过互联网进行交流;研究以了解如何使用交流来建立信任;并制定准则和原则以了解疾病暴发的政治性质。

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