Service Quality in Mega Shops: A Study of Consumers Satisfaction in Apparel Retailing

Mir Abdullah Shahneaz; Umma Salma

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Service Quality in Mega Shops: A Study of Consumers Satisfaction in Apparel Retailing

机译：大型商店的服务质量：消费者对服装零售的满意度研究

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The purpose of the study is to determine the consumer satisfaction of service quality offered at mega shops in Dhaka city. The data was collected from 200 respondents through structures questionnaire by using five point linker scales and was analyzed using one sample t test and multiple regression. The five dimensions such as tangibles, customer knowledge, responsiveness, convenience (dependent dimension) and competence. The finding showed that the dimensions of service quality such as tangibles, customer knowledge, convenience Competence were positively related to customer satisfaction. The management should focus on competence dimensions to be ahead of the competitor. Keywords: Service quality, Customer satisfaction, Apparel retailing, Dhaka city

机译：研究的目的是确定达卡市大型商店提供的服务质量的消费者满意度。使用五点链接量表通过结构问卷从200名受访者中收集数据，并使用一个样本t检验和多元回归进行分析。五个维度，例如有形，客户知识，响应能力，便利性（从属维度）和能力。调查结果表明，有形，客户知识，便利能力等服务质量的维度与客户满意度呈正相关。管理层应专注于能力方面，以领先于竞争对手。关键字：服务质量，客户满意度，服装零售，达卡市

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《European Journal of Business and Management》 |2013年第4期|共7页
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Mir Abdullah Shahneaz; Umma Salma;
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4. Retail buyers and consumers: purchase decision behavior for and satisfaction with apparel [C] . Molly Eckman, Marianne Bickle, Antigone Kotsiopulos Annual Meeting of the International Textile and Apparel Association, Inc. November 10-13, 1999 Santa Fe, New Mexico . 1999

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5. Effects of perceived merchandise quality and service quality on consumer shopping behavior in the Internet apparel retailing environment. [D] . Kim, Jihyun. 2004

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Service Quality in Mega Shops: A Study of Consumers Satisfaction in Apparel Retailing

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