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首页> 外文期刊>European Journal of Business and Management >The Effect of Ethical Corporate Social Responsibility on Consumer Identification in Safaricom Limited Company: A Case of Kajiado County
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The Effect of Ethical Corporate Social Responsibility on Consumer Identification in Safaricom Limited Company: A Case of Kajiado County

机译：道德的企业社会责任对Safaricom Limited公司中的消费者标识的影响：以卡加多县为例

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Studies on the determinants of Corporate Social Responsibility (CSR) have identified several factors like economic, philanthropic, ethical and legal. Little is known about consumer identification with these factors more so with the ethical factor. Furthermore these relationships have lacked evidence on consumer’s ability to appreciate these programs, which may well depend on consumers personality trait, the surface trait that affect their everyday choices. To fill this gap the study hypothesizes that Ethical CSR has no significant effect on Consumer Identification. Personality trait may also not moderate the above relationship hypothesized. The world business council (2000) looks at ethics and economic issues, in that majority of the council members are concentrating on economic development in emerging nations, CSR is therefore focusing on development agendas. Sustainability is seen as a replacement of CSR in the world commission on environment and development report, where CSR is defined as a term to mean that the needs of the present generation are satisfied as well as the protection of the future generations needs. Marrewijk, (2003) argues that a debate among consultants, academicians and corporate executives, on the definition of CSR is a more humane, ethical and a transparent way of looking at issues in the organization. These individuals have coined concepts such as sustainable development, corporate citizenship, sustainable entrepreneurship, triple bottom line, business ethics and corporate social responsibility. This study sought to establish the effect of ethical corporate social responsibility on Consumer identification among Safaricom Company limited n Kajiado County. Cluster sampling was used to obtain a sample size of 325 respondents who were used in the data collection procedure by use of administering questionnaires. The study found out that there was a strong positive correlation between ethical CSR and consumer identification rejecting the applied Hypothesis. Keywords: ethical corporate social responsibility, consumer identification, Safaricom limited, ethics, stakeholder.
机译：有关企业社会责任（CSR）决定因素的研究已经确定了几个因素，例如经济，慈善，道德和法律。对消费者识别这些因素的了解甚少，而对道德因素则知之甚少。此外，这些关系还缺乏证据表明消费者具有欣赏这些程序的能力，这很可能取决于消费者的个性特征，即影响他们日常选择的表面特征。为了填补这一空白，该研究假设道德的企业社会责任对消费者识别没有重大影响。人格特质也可能不会缓和假设的上述关系。世界商业理事会（2000年）着眼于道德和经济问题，因为大多数理事会成员都专注于新兴国家的经济发展，因此CSR专注于发展议程。在世界环境与发展委员会的报告中，可持续性被视为企业社会责任的替代品，在该报告中，企业社会责任的定义是指满足当代人的需求以及保护子孙后代的需求。 Marrewijk（2003）认为，在顾问，院士和企业高管之间就企业社会责任的定义进行辩论是一种更人道，更道德和更透明的方法来研究组织中的问题。这些人提出了诸如可持续发展，企业公民，可持续企业家精神，三重底线，商业道德和企业社会责任等概念。这项研究试图建立道德的企业社会责任对卡吉亚多州Safaricom公司的消费者识别的影响。整群抽样用于获得325名受访者的样本量，这些受访者通过使用管理问卷在数据收集过程中使用。研究发现，道德的企业社会责任与拒绝应用的假设的消费者认同之间存在很强的正相关性。关键字：道德的企业社会责任，消费者识别，Safaricom limited，道德，利益相关者。

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