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首页> 外文期刊>European Journal of Business and Management >Effects of Competitive Strategy on the Performance of Deposit Taking SACCOs in Nairobi County, Kenya
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Effects of Competitive Strategy on the Performance of Deposit Taking SACCOs in Nairobi County, Kenya

机译：竞争策略对肯尼亚内罗毕县接受SACCO的存款绩效的影响

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摘要

The Sacco sector has globally experienced growth and diversification in the range of products and services that the sector provides in the market. In Kenya, Deposit Taking Saccos (DTSs) have been licensed to provide a wide range of products and services to their members and customers. The objective of this study was to establish the effect of competitive strategy on the performance of Deposit Taking Saccos in Nairobi County, Kenya. The study was anchored in the Resource Based View (RBV) of the firm. The study hypothesized that there is a relationship between competitive strategy and organization performance. Descriptive research design was applied. The population of the study – a census, comprised of all 42 DTSs in Nairobi County, Kenya. The study involved obtaining data from every member of the population through a questionnaire. The study results support the position that competitive strategy has a positive effect on organization performance. This finding is consistent with the results of previous studies. This implies that policy makers, administrators and managers of DTSs have to formulate generic competitive strategies for enhancement of organizational performance.
机译：萨科行业在全球范围内在市场上提供的产品和服务范围内经历了增长和多样化。在肯尼亚，“存款保证金”（DTS）已获得许可，可以为其会员和客户提供广泛的产品和服务。这项研究的目的是确定竞争策略对肯尼亚内罗毕县接受存款储蓄的绩效的影响。该研究基于公司的基于资源的视图（RBV）。该研究假设竞争策略与组织绩效之间存在关系。描述性研究设计得以应用。该研究的人口为人口普查，其中包括肯尼亚内罗毕县的所有42个DTS。该研究涉及通过问卷从人口中的每个成员获取数据。研究结果支持竞争策略对组织绩效产生积极影响的观点。这一发现与以前的研究结果一致。这意味着DTS的决策者，管理者和管理者必须制定通用的竞争策略来增强组织绩效。

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