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What are the key factors influencing consumers’ preference and willingness to pay for meat products in Eastern DRC?

机译:影响东部刚果民主共和国消费者对肉类产品的购买意愿和购买意愿的关键因素有哪些?

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Dietary patterns for consumers among the elite and middle‐income classes in developing countries are shifting rapidly toward the consumption of more animal‐based products. Although this shift presents opportunities, there are significant market failures affecting their preferences and willingness to pay (WTP). This study used a multistage sample survey of 309 consumers from three different communities of Bukavu, Eastern DRC, to examine the effect of socioeconomic/socio‐demographic characteristics and quality attributes on consumers’ purchasing decisions and WTP for meat products. The results suggested that about 53% of the respondents were dissatisfied with meat products in the market due to their high price, low quantity, unhealthiness, and harmful effects. Older female respondents living in urban areas were more likely to purchase meat products. Their WTP was significantly determined by attributes such as color, in‐mouth texture, and availability. Nutrition, harmful effects, and availability of meat products are the important factors that influence purchasing decisions among higher income groups. Addressing these market failures could have an impact on the meat market, improving the nutrition of low‐income consumers and ensuring food safety standards in DRC and other developing countries with similar challenges.
机译:发展中国家的精英和中等收入阶层的消费者的饮食模式正迅速转向食用更多动物性产品。尽管这种转变带来了机会,但仍有严重的市场失灵影响了他们的偏好和支付意愿(WTP)。这项研究使用了多阶段抽样调查,对来自刚果民主共和国东部布卡武的三个不同社区的309名消费者进行了调查,以研究社会经济/社会人口统计学特征和质量属性对消费者购买决定和肉类产品WTP的影响。结果表明,约有53%的受访者由于价格高,数量少,不健康和有害影响而对肉类产品不满意。居住在城市地区的年龄较大的女性受访者更有可能购买肉类产品。其WTP很大程度上取决于颜色,口内纹理和可用性等属性。营养,有害影响和肉类产品的可获得性是影响高收入人群购买决策的重要因素。解决这些市场失灵可能会对肉类市场产生影响,改善低收入消费者的营养,并确保刚果民主共和国和其他面临类似挑战的发展中国家的食品安全标准。

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