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Education and the social Web: Connective learning and the commercial imperative

机译：教育和社交网络：联结学习和商业必要

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In recent years, new socially-oriented Web technologies have been portrayed as placing the learner at the centre of networks of knowledge and expertise, potentially leading to new forms of learning and education. In this paper, I argue that commercial social networks are much less about circulating knowledge than they are about connecting users (“eyeballs”) with advertisers; it is not the autonomous individual learner, but collective corporate interests that occupy the centre of these networks. Looking first at Facebook, Twitter, Digg and similar services, I argue their business model restricts their information design in ways that detract from learner control and educational use. I also argue more generally that the predominant “culture” and corresponding types of content on services like those provided Google similarly privileges advertising interests at the expense of users. Just as commercialism has rendered television beyond the reach of education, commercial pressures threaten to seriously limit the potential of the social Web for education and learning.
机译：近年来，已经描绘出了新的面向社会的Web技术，它将学习者置于知识和专业知识网络的中心，有可能导致新形式的学习和教育。在本文中，我认为，商业社交网络与其说是将用户（“眼球”）与广告商联系起来，不如说是关于循环知识的知识。占据这些网络中心的不是自主的个人学习者，而是集体的公司利益。首先看一下Facebook，Twitter，Digg和类似服务，我认为他们的商业模式以损害学习者控制和教育使用的方式限制了他们的信息设计。我也更笼统地说，像“谷歌”所提供的那样，服务上的主要“文化”和相应类型的内容同样具有广告利益，却损害了用户的利益。正如商业主义使电视超出了教育的范围，商业压力也威胁着严重限制社交网络在教育和学习方面的潜力。

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