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Ranking Parameters on Quality of Online Shopping Websites Using Multi-Criteria Method

机译:基于多准则的在线购物网站质量排名参数

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The growing use of Internet in Malaysia provides a developing prospect of online shopping for international students. Also, international students are an outstanding group in online shopping in Malaysia. In view of this, in order to improve increase online shopping among international students and Malaysian online shopping, a research framework was proposed and a survey of international student was done. Proposed research framework considers three key dimensions service quality, information quality and system quality for online shopping website. To gather initial data, international students of UTM were asked. Data was collected from 300 international students of UTM. Using normal TOPSIS and fuzzy- TOPSIS approaches all parameters in hierarchy were ranked. Our findings demonstrated that using fuzzy- TOPSIS method trust, response time, reliability, responsiveness, empathy, timeliness, accuracy of information, navigation and accessibility are the nine first important parameters in online website quality.
机译:在马来西亚,互联网的日益普及为国际学生提供了在线购物的发展前景。此外,国际学生是马来西亚在线购物中的杰出群体。有鉴于此,为了提高国际学生和马来西亚在线购物者的网上购物量,提出了一个研究框架并进行了国际学生调查。拟议的研究框架考虑了在线购物网站服务质量,信息质量和系统质量的三个关键维度。为了收集初始数据,询问了UTM的国际学生。数据收集自300名UTM国际学生。使用常规TOPSIS和模糊TOPSIS方法对层次结构中的所有参数进行排序。我们的研究结果表明,使用模糊TOPSIS方法的信任度,响应时间,可靠性,响应性,同情心,及时性,信息的准确性,导航性和可访问性是在线网站质量的九个首要重要参数。

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