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Internationalization Strategy of Brazilian Heavy Construction: Reflections on the History and Results

机译:巴西重型建筑的国际化战略:对历史和成果的反思

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Considering the fact that internationalization is a booming phenomenon, the paper aims to describe the process of internationalization of Brazilian companies in the heavy construction sector which have internationalized their activities through the execution of foreign direct investment (FDI). The focus is to understand the trajectories adopted in understanding the choices made, and the identification of the results obtained by these companies, experienced in international markets. Performing empirical research in business segment of heavy construction felt the need to broaden the scope of studies related to the internationalization of service firms. About the internationalization path adopted, the analysis of four cases showed similarities. To minimize the ignorance concerning market conditions, companies work normally with local partners. Concerning strategic choices and outcomes arising, the cases showed that the maintenance of external activity followed other criteria in addition to profitability. Maintaining external operations also been explained in terms of the need for constant updating. Different stages of internationalization were identified in the companies studied.
机译:考虑到国际化是一种蓬勃发展的现象,本文旨在描述重型建筑行业中巴西公司的国际化过程,这些公司通过执行外国直接投资(FDI)实现了国际化。重点是了解在理解国际市场所经历的选择时所采用的轨迹,以及识别这些公司获得的结果。在重型建筑业务领域进行实证研究,认为有必要扩大与服务公司国际化有关的研究范围。关于采用的国际化路径,对四个案例的分析显示出相似之处。为了最大程度地减少对市场条件的了解,公司通常与当地合作伙伴合作。关于战略选择和产生的结果,这些案例表明,维持外部活动遵循除获利能力之外的其他标准。还根据不断更新的需要对维护外部操作进行了说明。在研究的公司中确定了国际化的不同阶段。

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