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首页> 外文期刊>Risk Governance & Control: Financial Markets & Institutions >EVALUATING THE INVESTMENT DECISION-MAKING PROCESS FOR BUSINESS EXPANSION INTO AFRICA: A CASE STUDY
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EVALUATING THE INVESTMENT DECISION-MAKING PROCESS FOR BUSINESS EXPANSION INTO AFRICA: A CASE STUDY

机译：评估业务扩展到非洲的决策过程：案例研究

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摘要

Africa is a potential domain for international business. However, numerous uncertainties characterize this environment and the challenge for multinationals remains the ability to assess the true value of an Africa-bound investment project. A telecommunications’ survey was conducted on Siemens Southern Africa (Siemens) and Mobile Telecommunications’ Network (MTN) and the following observations were made: (1) Approaches used by the businesses to value Africa-bound investments were not comprehensive and inclusive. (2) Neutrality existed to the suggestion that Africa is unique and that investment decisions should be customized to suit it. (3) Certain approaches used by the businesses were modified to suit pertaining investment circumstances thereby differing from literature, and (4), participants desired to learn new ways of improving this process suggesting dissatisfaction with the current norm. This paper presents the conflicting ideologies about the decision-making process for business expansion into Africa and suggests ways of improving the process.
机译：非洲是国际业务的潜在领域。但是，这种环境具有许多不确定性，跨国公司所面临的挑战仍然是评估非洲投资项目的真实价值的能力。在西门子南部非洲（Siemens）和移动通信网络（MTN）上进行了一项电信调查，得出以下观察结果：（1）企业用于评估在非洲投资的方法并不全面和包容。 （2）存在中立性，这表明非洲是独特的，应根据其情况定制投资决策。 （3）修改了企业使用的某些方法以适合相关的投资环境，从而与文献有所不同;（4）参与者希望学习改进此过程的新方法，这表明对当前规范不满意。本文介绍了将业务扩展到非洲的决策过程中相互矛盾的意识形态，并提出了改进过程的方法。

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