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首页> 外文期刊>Open Journal of Business and Management >The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity
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The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity

机译：基于品牌认同的知识型员工与创新行为的关系

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摘要

Aim: The relationship between brand identity and innovative behavior of knowledge workers is studied taking the researchers in 81 enterprises as an example by using statistical research method. Methods: The questionnaires are made, theoretical basis and research hypothesis was done in these collected data, the results of descriptive statistics and correlation analysis of the variables are explained. Results: Brand identity is positively correlated with knowledge workers’ innovative behavior. Conclusion: Brand identity has a positive impact on the innovative behavior of knowledge workers. Human resource management policies of enterprises can carry out various human resource management practices from the perspective of shaping a good employment relationship, so as to obtain excess added value through brand building.
机译：目的：采用统计研究方法，以81家企业研究人员为研究对象，研究品牌识别与知识型员工创新行为的关系。 方法：对收集到的数据进行问卷调查，理论基础和研究假设，解释变量的描述统计和相关分析结果。 结果：品牌标识与知识型员工的创新行为呈正相关。 结论：品牌标识对知识型员工的创新行为具有积极影响。企业的人力资源管理政策可以从建立良好的雇佣关系的角度进行各种人力资源管理实践，从而通过品牌建设获得超额附加值。

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