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An Assessment of Lebanese Companies’ Motivators to Adopt CSR Strategies

机译:评估黎巴嫩公司采用企业社会责任策略的动机

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Corporate Social Responsibility (CSR) and its importance in companies around the globe have grown substantially in the past years. With the advent of globalization, managers in different contexts have been exposed to the notion of CSR and are being pressured to adopt CSR initiatives. This made organizations develop strategies to enhance managing their ways of working in a way that they can produce an overall positive impact on the surrounding environment. CSR helps the organization succeed in balancing its business goals and its impact on the environment. It is becoming vital for organizations to adopt environment - friendly ways of working , which not only lessen s their negative impacts but also give s back to the community in general. However, despite CSR being a very significant issue, Lebanese companies, organizations and service industries are not quite embracing it as a fundamental part of their business plan. Failing to realize the authentic significance of CSR in the community and the low awareness levels about the topic will eventually have negative results on the companies themselves. Moreover, CSR is still a not well-comprehended term in Lebanese society as its benefits are vague and unclear. This research is an exploratory and quantitative study using a survey questionnaire distributed to a convenient sample of Lebanese managers and employees working in 5 different service industries in Lebanon. The purpose is to assess what motivates companies in Lebanon to adopt CSR strategies. Accordingly, the research also seeks to highlight people’s awareness about CSR which in turn forces these companies to engage in CSR activities that will lead to a win-win situation. The outcomes may serve as eye openers and may shed light on important facts to be considered for further research or policy planning.
机译:在过去的几年中,企业社会责任(CSR)及其在全球公司中的重要性大大提高。随着全球化的到来,不同背景下的管理者已经接触到企业社会责任的概念,并被迫采用企业社会责任倡议。这使组织制定了战略,以增强对工作方式的管理,从而对周围环境产生整体积极影响。 CSR帮助组织成功平衡其业务目标及其对环境的影响。对于组织而言,采用环境友好的工作方式变得至关重要,这不仅可以减轻其负面影响,而且还可以回馈整个社区。但是,尽管企业社会责任是一个非常重要的问题,但黎巴嫩公司,组织和服务行业并未完全将其视为其业务计划的基本组成部分。未能意识到企业社会责任在社区中的真正意义以及对这一主题的低意识将最终对公司本身产生负面影响。此外,在黎巴嫩社会,企业社会责任仍然是一个不为人所理解的术语,因为它的好处是模糊的和不清楚的。这项研究是一项探索性和定量研究,使用的调查问卷分发给在黎巴嫩5个不同服务行业工作的黎巴嫩管理人员和雇员的方便样本。目的是评估促使黎巴嫩公司采用CSR策略的动机。因此,该研究还试图强调人们对企业社会责任的认识,这反过来又迫使这些公司从事企业社会责任活动,从而导致双赢。结果可能会让人大开眼界,并且可以阐明重要的事实,有待进一步研究或制定政策计划。

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