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首页> 外文期刊>International Journal of Accounting and Economics Studies >A review of market based management as a strategic performance tool- an illustrative example through Tata steel
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A review of market based management as a strategic performance tool- an illustrative example through Tata steel

机译：回顾基于市场的管理，将其作为战略绩效工具-塔塔钢铁的说明性例子

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While market economy is being questioned after the recent economic crises for its philosophy of the individual working for oneself, relentless capitalism and an unaccountable profit motive; market as a construct needs to be considered in the right perspective. This study explores the concept of Market-based Management (MBM) which brings the power of a free-market economy inside a firm. Although the strategic tool had been proposed two decades back, its application to organizations as a performance tool has not been much explored. The purpose of the paper is to explore from a constructivist perspective the applicability and relevance of Market-based Management in the context of Tata Steel, an Indian steel manufacturing company with global presence. Through secondary data analysis of Tata and at a conceptual level, it is seen that MBM could be used to transform firms into market-based institutions as a way of improving efficiency. Hopefully, the study will provide a solid ground for a more extensive research in understanding the implementation of MBM in a company.
机译：在最近的经济危机之后，市场经济因其个人为自己工作的理念，无情的资本主义和不负责任的利润动机而受到质疑。需要从正确的角度考虑市场作为一种构建。这项研究探索了基于市场的管理（MBM）的概念，该概念将自由市场经济的力量带入了公司内部。尽管早在二十年前就已经提出了战略工具，但对于作为组织绩效工具的组织的应用还没有被广泛研究。本文的目的是从建构主义的角度探讨在塔塔钢铁公司（一家全球性的印度钢铁制造公司）的背景下，基于市场的管理的适用性和相关性。通过对Tata进行二次数据分析并在概念上进行分析，可以看出MBM可以用来将公司转变为基于市场的机构，从而提高效率。希望该研究将为更广泛的研究奠定坚实的基础，以了解公司中MBM的实施。

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