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首页> 外文期刊>European journal of international management >A national competitiveness-based portfolio approach for international strategic management: illustrated with the case of the TATA industries
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A national competitiveness-based portfolio approach for international strategic management: illustrated with the case of the TATA industries

机译：基于国家竞争力的国际战略管理投资组合方法：以TATA行业为例

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摘要

International firms with multiple business units are dealing with the question of how to balance the international dimension of their business portfolio. Which business units should go international and where should they contract or expand their international activities? Previous research lacks tools providing a foundation for this decision. Drawing on the concept of national competitiveness, we make a crucial contribution to the BCG matrix. We develop a national competitiveness - market growth matrix to identify business units that are promising targets for internationalisation. The case of TATA illustrates the meaningfulness and viability of this new matrix. Three quarters of the analysed business units of India's most successful conglomerate are active in the country's strongest export industries. This finding substantiates Porter's home base thesis: internationally active firms should capitalise on their geographical advantages. Consequently, we postulate that international managers should take precautions if a business unit of their firm has its home base in a country whose 'revealed comparative advantage' in this industry is less than one, i.e. below average.
机译：具有多个业务部门的国际公司正在处理如何平衡其业务组合的国际范围的问题。哪些业务部门应该走向国际，应该在哪里签约或扩展其国际活动？先前的研究缺乏为这一决定提供基础的工具。利用国家竞争力的概念，我们为BCG矩阵做出了重要贡献。我们建立了国家竞争力-市场增长矩阵，以找出有希望成为国际化目标的业务部门。 TATA的案例说明了这种新矩阵的意义和可行性。经分析，印度最成功的企业集团中有四分之三的业务部门活跃于该国最强大的出口行业。这一发现证实了波特的本国论点：国际活跃的公司应利用其地理优势。因此，我们假设国际经理如果其公司业务部门的总部设在这个行业的“显示的比较优势”小于一个，即低于平均水平的国家，则应采取预防措施。

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