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首页> 外文期刊>The Open Obesity Journal >The IBAI Instrument to Assess Brand Awareness Toward Food inChildren: the Chile Adaptation
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The IBAI Instrument to Assess Brand Awareness Toward Food inChildren: the Chile Adaptation

机译：IBAI评估儿童食品品牌意识的工具：智利适应

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The prevalence of obesity and overweight in children and adolescents during the last decades has reachedthe epidemic level in both developed and in developing countries. Besides the genetic aspects, which represent one of themotivating factors in the progress of obesity, the shift in the energetic balance also plays a significant role in thedevelopment of obesity. TV viewing and the high-calorie snack foods consumption have come under more scrutiny aspotential causes of increased obesity in children and adolescents. The aim of the present work was to develop aninstrument that allows to estimate the Chilean children’s brand awareness. We developed the IBAI (International BrandAwareness Instrument), an age-appropriate instrument that uses twelve sheets with pictures of food logos to test children'srecall and recognition. The IBAI was presented to a sample of 80 children aged from 3 to 10 years, enrolled in the city ofSantiago de Chile. The instrument allowed distinguishing different kinds of children's brand awareness. Considering thetotal score reached by each child, the majority of the children for both genders showed a medium-low brand awareness(32.5%) followed by medium-high brand awareness (31.3%), high brand awareness (23.8%) and low brand awareness(12.5%). Although the study confirmed the moderate brand logo recognition in the children tested, it did not demonstratea close relationship between this and the children's reported eating behaviors, food knowledge and preferences.
机译：在过去的几十年中，儿童和青少年中肥胖和超重的患病率已达到发达国家和发展中国家的流行水平。除了遗传方面，这是肥胖发展的动力之一，能量平衡的变化在肥胖的发展中也起着重要作用。电视收看和高热量休闲食品的消费受到儿童和青少年肥胖增加的潜在原因的更多审查。当前工作的目的是开发一种仪器，以评估智利儿童的品牌知名度。我们开发了IBAI（国际品牌认知度仪器），这是一种适合年龄的仪器，它使用十二张带有食物徽标的图片来测试儿童的回忆和识别能力。 IBAI是为80名3至10岁的儿童提供的样本，这些儿童在智利圣地亚哥市就读。该仪器可以区分不同类型的儿童的品牌意识。考虑到每个孩子的总得分，大多数孩子的性别都显示了中低品牌知名度（32.5％），其次是中高品牌知名度（31.3％），高品牌知名度（23.8％）和低品牌知名度（12.5％）。尽管该研究证实了接受测试的孩子对品牌徽标的认可程度中等，但并未证明这与孩子报告的进食行为，饮食知识和偏好之间存在密切关系。

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