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Country-of-origin labelling in the globalizing agrifood industry – the example of pork ‘made in Germany’

机译：全球化农业食品行业中的原产国标签-以“德国制造”猪肉为例

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The provenance of food has without any doubt become more important in recent years which is not least reflected in the commercial launch of relevant labels. Especially in the era of an increasingly globalizing agrifood sector, the emphasis on country-of-origin effects could appear as an additional selling point. This is also true for the pork industry which will be shown by using the example of pork ‘made in Germany’. Therefore, the current export success of German pork is obviously a result of positive quality features which are (subjectively) derived from the national provenance. The growing demand for ‘quality pork made in Germany’ in several East Asian markets, which are particularly important due to remarkable value-added potentials, has led pork producers to highlight the ‘benefits’ of German origin and to accordingly shape their upstream supply relations. As a result of this, pig fattening farmers who import their pigs from Denmark or the Netherlands are excluded from these production lines. The emphasis on country-of-origin effects is thus accompanied by modifications of the spatial organization of production networks.
机译：毫无疑问，近年来食品的来源变得越来越重要，这在相关标签的商业投放中也得到了最重要的体现。特别是在农业食品行业日益全球化的时代，对原产国效应的强调可能会成为另一个卖点。猪肉行业也是如此，将以“德国制造”猪肉为例进行说明。因此，德国猪肉当前的出口成功显然是（从主观上）源自国家起源的积极质量特征的结果。在几个东亚市场上，对“德国制造的优质猪肉”的需求不断增长，由于增值潜力巨大，这一点尤为重要，这使猪肉生产商强调了德国血统的“好处”，从而塑造了其上游供应关系。结果，从丹麦或荷兰进口猪的育肥农民被排除在这些生产线之外。因此，对原产国效应的强调伴随着生产网络空间结构的改变。

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