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首页> 外文期刊>JMIR public health and surveillance. >The Development of a Social Networking–Based Relatedness Intervention Among Young, First-Time Blood Donors: Pilot Study
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The Development of a Social Networking–Based Relatedness Intervention Among Young, First-Time Blood Donors: Pilot Study

机译：年轻的初次献血者中基于社交网络的相关性干预的发展：初步研究

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Background: Increasing repeat blood donation behavior is a critical public health goal. According to self-determination theory, the process of developing internal motivation to give blood and an associated self-identity as a blood donor may be promoted by feelings of “relatedness” or a connection to other donors, which may be enhanced through social relations and interactions. Objective: The purpose of this report it to describe the development and pilot testing of a social networking-based (Facebook) intervention condition designed to increase feelings of relatedness via virtual social interaction and support. Methods: To develop the intervention condition content, images, text, polls, and video content were assembled. Ohio University college students (N=127) rated the content (82 images/text) presented by computer in random order using a scale of one to five on various dimensions of relatedness. Mean ratings were calculated and analyses of variance were conducted to assess associations among the dimensions. Based on these results, the relatedness intervention was adapted and evaluated for feasibility, acceptability, and preliminary efficacy among 24 first-time donors, aged 18 to 24 years, in a 30-day pilot trial. Paired t-tests were conducted to examine change over time in relatedness and connectedness. Results: The intervention condition that was developed was acceptable and feasible. Results of the uncontrolled, preintervention, and postintervention evaluation revealed that feelings of individual-level relatedness increased significantly after the intervention. Conclusions: By promoting first-time blood donor relatedness, our goal is to enhance internal motivation for donating and the integration of the blood donor identity, thus increasing the likelihood of future repeat donation.
机译：背景：增加重复献血行为是一项重要的公共卫生目标。根据自决理论，通过“亲戚”或与其他供者的联系，可以促进发展内部供血动机和相关的作为供血者的自我认同的过程，可以通过社会关系和互动。目标：本报告旨在描述基于社交网络（Facebook）的干预条件的开发和试点测试，旨在通过虚拟社交互动和支持来增加亲密感。方法：为了开发干预条件的内容，将图像，文本，民意调查和视频内容组合在一起。俄亥俄州大学的大学生（N = 127）对计算机呈现的内容（82幅图像/文本）进行了随机排序，并在相关性的各个维度上使用了1到5的等级。计算平均等级，并进行方差分析以评估各个维度之间的关联。根据这些结果，在一项为期30天的试验中，对24名年龄在18至24岁的首次捐赠者之间的适应性干预措施，可行性，可接受性和初步疗效进行了评估。进行配对t检验以检验相关性和连接性随时间的变化。结果：制定的干预条件是可以接受和可行的。不受控制，干预前和干预后评估的结果表明，干预后个体水平的亲密感明显增加。结论：通过促进首次献血者的相关性，我们的目标是增强献血的内部动机和献血者身份的整合，从而增加将来再次献血的可能性。

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