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首页> 外文期刊>Journal of Applied Quantitative Methods >Survey on the Influence of the Services Quality on the Fashion Stores Customers’ Satisfaction and Loyalty
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Survey on the Influence of the Services Quality on the Fashion Stores Customers’ Satisfaction and Loyalty

机译：服务质量对时尚店顾客满意度和忠诚度的影响调查

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This paper is a short outline of the concept of fashion branding and the way that it affects the fashion world, both in the segments of luxury fashion and the affordable fashion that targets the groups of people with an average income. This study contains a theoretical part, based on a research of the fashion branding concept; but also a practical part that consists in a survey among a target group in Romania. The theoretical part being more delicate, because of the nature of the studied subject, as it hasn’t been so easy to research in traditional branding books or articles, it was rather a study in the history of fashion that has its routes in a prior work experience in the field. Another important chapter that completes this study, consists in a mapping of the most important fashion competitors worldwide, these also being separated in two main groups: luxury fashion brands and affordable fashion brand. For this subchapter I have done a detailed part with the most relevant and important names in the industry, also divided in national and international competitors. The practical part of the study has materialized in a questionnaire that had references about the perceived quality and services offered by the main competitors in Romania. This questionnaire was applied on a number of 149 people, with ages between 18-35 mainly, but also a smaller group with ages between 36-45. The type of study used will also be explained to understand the structure and the meaning of the questions.
机译：本文简要介绍了时尚品牌的概念及其对时尚世界的影响方式，包括针对高端人群和可负担时尚的人群，这些人群均针对平均收入人群。该研究基于对时尚品牌概念的研究，包含理论部分;但也是实用的部分，其中包括对罗马尼亚目标群体的调查。由于所研究主题的性质，理论部分更加微妙，因为在传统品牌书籍或文章中进行研究并不容易，因此它是时尚史上的一项研究，其先河在于在该领域的工作经验。结束本研究的另一重要章节包括对全球最重要的时尚竞争对手的映射，这些竞争对手也分为两个主要类别：奢侈品时尚品牌和负担得起的时尚品牌。在本分章中，我详细介绍了行业中最相关和最重要的名称，这些名称也分为国内和国际竞争对手。该研究的实践部分已在一份调查表中得以体现，该调查表涉及罗马尼亚主要竞争对手提供的感知质量和服务。该调查表适用于149人，主要年龄在18-35之间，但也适用于年龄在36-45之间的较小群体。还将说明所使用的研究类型，以理解问题的结构和含义。

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