Patient Influencers as a Means to Patient Centricity

Leilani Graham

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Patient Influencers as a Means to Patient Centricity

机译：患者影响者作为以患者为中心的手段

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On the Internet, people might not know you are a dog, but they do know if you are an “influencer.” Patient influencers speak out about their patient experience via social media. They have built a dedicated group of followers that, in some way, are connected to their own disease or therapeutic area. These followers trust the influencer to provide accurate, unbiased, useful and perhaps entertaining information tailored to their needs. Influencer communications are not unidirectional; influencers create a community by engaging in conversations with their followers (including other influencers).

机译：在互联网上，人们可能不知道您是狗，但他们确实知道您是否是“影响者”。病人影响者通过社交媒体说出他们的病人经历。他们建立了一个专门的追随者小组，这些追随者以某种方式与自己的疾病或治疗领域有关。这些追随者信任有影响力的人，可以根据他们的需求提供准确，公正，有用且可能有趣的信息。影响者通信不是单向的。有影响力的人通过与关注者（包括其他有影响力的人）进行交谈来创建社区。

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《Journal of Clinical Research Best Practices》 |2020年第1期|共3页
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Leilani Graham;
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中图分类临床医学;
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Patient Influencers as a Means to Patient Centricity

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