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首页> 外文期刊>Journal of Residuals Science & Technology >A Model Analysis on rand Construction of Food Processing Enterprises in Henan Province under the Perspective of Industrial Cluster
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A Model Analysis on rand Construction of Food Processing Enterprises in Henan Province under the Perspective of Industrial Cluster

机译：产业集群视角下的河南省食品加工业企业建设模型研究

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Industrial cluster refers to industrial agglomeration in one region that can gain scaled earnings and reduce production cost. The rapid development of industrial cluster can facilitate China’s economic development significantly and thereby promotes enterprise development greatly. Enterprise brand is one market phenomenon of related industrial development and plays an important role to growth of enterprises’ economic benefits. In this paper, brand construction of food processing enterprises in Henan Province and existing problems were analyzed from the perspective of industrial cluster. On this basis, the brand construction model of food processing enterprises in Henan Province was established and discussed. Results demonstrated that brand construction of food processing enterprises is mainly accomplished by local government, industry association and enterprises in three stages. The first stage is enterprise product and characteristic product stage, which is known as the preparation stage of brand construction. The second stage is prototype stage of enterprise brand, which is the preliminary stage of brand construction. The third stage is the brand management and promotion stage, which is the brand formation stage. During brand construction, food processing enterprises shall understand all stages fully and create a good brand image by using strengthened brand concept, product standardization and brand innovation to expand the brand effect gradually. Research conclusions have important theoretical references to brand construction and product management optimization of food processing enterprises.
机译：产业集群是指一个地区的产业集聚，可以实现规模化收益和降低生产成本。产业集群的快速发展可以极大地促进中国的经济发展，从而极大地促进企业发展。企业品牌是相关产业发展的一种市场现象，对企业经济效益的增长具有重要作用。本文从产业集群的角度分析了河南省食品加工企业的品牌建设及存在的问题。在此基础上，建立并探讨了河南省食品加工企业品牌建设模式。结果表明，食品加工企业的品牌建设主要由地方政府，行业协会和企业三个阶段完成。第一阶段是企业产品和特色产品阶段，即品牌建设的准备阶段。第二阶段是企业品牌的原型阶段，这是品牌建设的初步阶段。第三阶段是品牌管理和推广阶段，即品牌形成阶段。食品加工企业在品牌建设过程中，应充分认识各个阶段，通过强化品牌理念，产品标准化和品牌创新，树立良好的品牌形象，逐步扩大品牌效应。研究结论对食品加工企业品牌建设和产品管理优化具有重要的理论参考意义。

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