Importance of Relationship Marketing Management in the Insurance Business in Albania

Evelina Bazini; Liljana Elmazi; Shkelqim Sinanaj

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Importance of Relationship Marketing Management in the Insurance Business in Albania

机译：关系营销管理在阿尔巴尼亚保险业中的重要性

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In recent times, managers have started understanding the relevance of retaining active customers with companies as a key component guarantying their survival in the market. Moreover, the benefits associated with companies counting on loyal customers have been highlighted. This loyalty emerges from the relationship “customerorganization”, the longer and more intense the relationship is, the higher the benefits. The aim of this paper is to emphasizes the importance of relationship marketing management in Albanian insurance businesses.

机译：近年来，管理人员已开始了解保留活跃客户与公司的关系，这是保证其在市场中生存的关键组成部分。此外，与公司依赖忠实客户相关的好处已得到强调。这种忠诚来自“客户组织”关系，关系越长和越紧密，收益就越高。本文的目的是强调关系营销管理在阿尔巴尼亚保险业务中的重要性。

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《Procedia - Social and Behavioral Sciences》 |2012年第2期|共8页
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Evelina Bazini; Liljana Elmazi; Shkelqim Sinanaj;
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中图分类社会科学现状及发展;
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7. Importance of Relationship Marketing Management in the Insurance Business in Albania [O] . Bazini Evelina, Elmazi Liljana, Sinanaj Shkelqim 2012

机译：关系营销管理在阿尔巴尼亚保险业务中的重要性

Importance of Relationship Marketing Management in the Insurance Business in Albania

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