Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”

Yun Zhu; Hui Ye; Shukun Tang

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Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”

机译：青年电子出版物增强现实技术的通信效应 - 以“增强现实互动科学阅读”为例

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Based on Technology Acceptance Model (TAM), this paper constructs the augmented reality electronic publication communication effect model (AREPCEM) and analyzes the data among youth. It is found that the first-level index (use and recognition) and second-level indicators (external variables, perceived usefulness, perceived ease of use, satisfaction, dependency) have positive relevance to audience recognition among youth.

机译：基于技术验收模型（TAM），本文构建了增强现实电子出版物通信效果模型（ASPCEM），并分析了青年之间的数据。结果发现，第一级指数（使用和识别）和二级指标（外部变量，感知有用性，感知的使用，满意度，依赖）与青年之间的观众认可具有积极的相关性。

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《Advances in Applied Sociology》 |2017年第8期|共14页
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Yun Zhu; Hui Ye; Shukun Tang;
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6. Augmented Versus Virtual Reality in Education: An Exploratory Study Examining Science Knowledge Retention When Using Augmented Reality/Virtual Reality Mobile Applications [O] . Kuo-Ting Huang, Christopher Ball, Jessica Francis, -1

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Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”

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