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首页> 外文期刊>Arabian Journal of Business and Management Review >THE POLITICAL ECONOMY OF MEDIA LANGUAGE: AN APPRAISAL OF THE USE OF ENGLISH AND YORUBA LANGUAGES IN NIGERIAN MEDIA
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THE POLITICAL ECONOMY OF MEDIA LANGUAGE: AN APPRAISAL OF THE USE OF ENGLISH AND YORUBA LANGUAGES IN NIGERIAN MEDIA

机译：媒体语言的政治经济：尼日利亚媒体中英语和尤罗鲁巴语言的使用评估

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摘要

This article examined the contention for media space and use between the English language, the lingua franca in a plural and multicultural society like Nigeria, and Yoruba, the traditional indigenous language used for communication by a particular ethnic group that occupy the Western region of Nigeria. The article contended and invariably concluded that the only justification for the continued hegemonic privileges that the English language continually enjoys in the Nigerian mass media, despite the use of mother tongue campaign in the media, is the fact that it is the language of the political and social elites, and primarily because it makes more commercial sense. The piece also acknowledged the ascendancy of the Yoruba language in the media, particularly in the home region and noted how the activities of certain media practitioners threaten to deny this genre of communication its inalienable reciprocal quality.
机译：本文审查了媒体空间的争论，在尼日利亚等复数和多元文化社会之间的英语语言与英语佛朗卡之间的使用，以及由占领尼日利亚西部地区的特定民族使用的传统土着语言。这些文章争辩并总结说，尽管在媒体中使用言语运动，但英语语言在尼日利亚大众媒体中持续享有的持续霸权特权的唯一理由是它是政治和政治语言的事实社会精英，主要是因为它制造了更多的商业意义。该作品还承认了Yoruba语言在媒体中的升级，特别是在家庭区域，并指出某些媒体从业者的活动如何威胁到否认这种通信类型的可剥蚀性互惠质量。

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