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Role of Focus Strategy in Performance of NHIF Accredited Hospitals in Kenya

机译：焦点战略在肯尼亚的NHIF认可医院表现的作用

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The mandate of the National Hospital Insurance Fund (NHIF) is to enable all Kenyans to access quality and affordable services. Consequently, NHIF accredited hospitals are positioned to facilitate the fulfilment of the said mandate, necessitating identification of competitive strategies employed by the hospitals for them to remain competitive. This study aimed at establishing the role of focus strategy on the performance of NHIF accredited hospitals within Kenya. A mixed research design was adopted based on non-experimental, descriptive and causal approaches taking into account both qualitative and quantitative techniques. The population of study comprised NHIF accredited hospitals with a bed capacity of 100 and above which stood at 150 hospitals as at July 2016. A sample of 109 hospitals was selected through stratified and convenient sampling techniques. Data was collected using semi structured questionnaires and interviewing schedules and administered to hospital administrators and CEO’s respectively of the sampled hospitals. Quantitative data collected from the questionnaires was analysed by the help of SPSS while the qualitative data from the CEOs was analysed using thematic content analysis. The results of the study revealed that there is a positive and significant relationship between the focus study and performance of hospitals based on the regression coefficient estimate found to be β= 0.646, P value of the coefficient estimate of the focus study which is less than 0.05 level of significance. The quantitative result was further validated by the CEOs responses that indicated that they focus on niche market that remained unexploited.
机译：国家医院保险基金（NHIF）的任务是使所有肯尼亚人获得质量和经济实惠的服务。因此，NHIF认可的医院定位以促进履行上述任务，需要确定医院雇用的竞争策略，以保持竞争力。本研究旨在建立重点战略对肯尼亚尼法利亚的绩效态度的作用。基于定性和定量技术的非实验性，描述性和因果方法采用了混合研究设计。学习人口包括床容量100及以上的床容量，均为150家医院，截至2016年7月。通过分层和方便的采样技术选择了109家医院的样本。使用半结构化问卷和面试时间表收集数据，并分别管理到医院管理员和首席执行官。通过SPSS的帮助分析从问卷中收集的定量数据，而使用主题内容分析分析来自CEO的定性数据。该研究的结果表明，基于发现β= 0.646的回归系数估计，医院的重点研究和表现之间存在积极和显着的关系，该焦点研究的系数估计的焦点研究的焦点估计的焦点研究的焦点估计值小于0.05意义程度。首席执行官的答复进一步验证了定量结果，表明他们专注于仍未开发的利基市场。

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