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首页> 外文期刊>Management Science Letters >The mediating effect of customer satisfaction in relationship with service quality, corporate social responsibility, perceived quality and brand loyalty
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The mediating effect of customer satisfaction in relationship with service quality, corporate social responsibility, perceived quality and brand loyalty

机译：客户满意度与服务质量，企业社会责任，感知质量和品牌忠诚实的关系的调解效应

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This paper aims to examine empirically the mediation role of customer satisfaction between service quality, customer perceived value, corporate social responsibility, and brand loyalty at Lebanese private universities. A survey was administered with 378 respondents. A judgmental sample of university students were selected. The framework was tested through structural equation modeling (SEM). The findings indicate that service quality and perceived value influence customer satisfaction while satisfaction fully mediates the relationship between perceived value and brand loyalty. Additionally, corporate social responsibility showed insignificant relationship with customer satisfaction and brand loyalty. This study proposed that marketers should focus on service quality, customer perceived value and customer satisfaction for increasing brand loyalty in adopting their strategies at Lebanese private universities.
机译：本文旨在审查黎巴嫩私立大学的服务质量，客户感知价值，企业社会责任和品牌忠诚度之间的客户满意度的调解作用。用378名受访者进行调查。选择了大学生的判断性样本。通过结构方程建模（SEM）测试框架。调查结果表明，服务质量和感知价值影响客户满意度，同时满意地介绍了感知价值与品牌忠诚之间的关系。此外，企业社会责任与客户满意度和品牌忠诚表现出微不足道的关系。本研究提出，营销人员应专注于服务质量，客户感知价值和客户满意，以提高品牌忠诚于采用黎巴嫩私立大学的战略。

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