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首页> 外文期刊>EuroMed Journal of Management >Effect of social responsibility and service quality on customer loyalty: the mediating role of perceived benefits and satisfaction
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Effect of social responsibility and service quality on customer loyalty: the mediating role of perceived benefits and satisfaction

机译：社会责任和服务质量对客户忠诚度的影响：感知到的利益和满意度的中介作用

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摘要

The purpose of this research is to understand how social responsibility and service quality can affect customer loyalty in the context of education system. A comprehensive literature review is conducted to develop conceptual model in the context of education. A self-administered questionnaire survey was employed and the target population are the parents of students in Karegari College of Tehran in 2015. A sample of 130 people was selected based on random sampling approach. Correlation test and structural equation modelling were utilised to analyse data. The results indicated that college social responsibility and service quality have significant influence on both perceived benefits and satisfaction. Further, perceived benefits have affected satisfaction with the college and consequently, loyalty to the college.
机译：这项研究的目的是了解在教育系统的背景下，社会责任和服务质量如何影响客户忠诚度。进行了全面的文献综述，以发展教育背景下的概念模型。我们采用了自行管理的问卷调查，目标人群是2015年德黑兰卡雷加里学院的学生父母。我们根据随机抽样方法选择了130人作为样本。利用相关测试和结构方程模型分析数据。结果表明，大学的社会责任感和服务质量对感知的收益和满意度都有显着影响。此外，可感知的收益影响了对大学的满意度，并因此影响了对大学的忠诚度。

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