...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>European Journal of Business and Management >Impact of the Brand Image on Purchase Intentions in Islamic Banks, A Moderating and Mediating Effect Study
【24h】

Impact of the Brand Image on Purchase Intentions in Islamic Banks, A Moderating and Mediating Effect Study

机译：品牌形象对伊斯兰银行购买意图的影响，调节和调解效果研究

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The customers of Islamic banking sector are very conscious to operate the brand in Pakistan. That is rudimentary for directors to make a decent brand image of Islamic banks through the promoting procedures and obtain competitor edge. This research additionally shows that customer attitude enhances the relationship of brand image and purchase intentions towards Islamic banks. The purport of current research was to investigate the intention of the customer to Islamic banking. The study is conducted on the Islamic banking sector of Pakistan. The examination offers a chance to optically discern whether the brand image is behind customer's cull of Islamic banks when religiosity influences the customer's attitude regarding purchase intentions. current investigation will be subsidiary to examine the customer's reaction cognate the purchases and will be gainful for Islamic banking sector to keep up their positive and diverse brand image when contrasted with the conventional bank in the psyche of the customers. Likewise will virtually certainly realize that how religious convictions transmute the customer’s attitudes regarding purchase intentions. Develop a questionnaire for data amassment. 230 respondents are culled as a sample from southern Punjab. Those are the customer of Islamic banks. Brand image have paramount impact on customer attitude (mediate variable) and purchase intentions (dependent variable). Religiosity mitigates the relationship of brand image (independent variable) and customer attitude (mediate variable). Customer attitude is withal act as a good mediator between dependent and independent variable. Through current investigation, Islamic banking sector ascendant entities make methodologies and make a decent image as a primary concern of their customer. In Pakistan, the Islamic banks have no much famous. Since individuals have very little comprehended the fundamental targets of Islamic banks and furthermore they have not cognizance about the distinction of Islamic banks and conventional banks.
机译：伊斯兰银行业的客户非常意识到在巴基斯坦经营品牌。这对于董事来说是一种基本的，以通过促进程序制定伊斯兰银行的体面形象形象，并获得竞争对手。本研究另外表明，客户态度提高了品牌形象的关系，并对伊斯兰银行购买意图。目前研究的言论是调查客户对伊斯兰银行业务的意图。该研究在巴基斯坦伊斯兰银行业进行。考试有机会在宗教信仰影响客户对购买意图的态度时，光学辨别品牌形象是否在伊斯兰银行的客户剔除。目前的调查将是子公司，以检查客户的反应同源的购买，并将有关伊斯兰银行业的收益，以便在与客户心灵的常规银行对比时保持积极和多样化的品牌形象。同样，几乎肯定会意识到宗教信仰如何传递客户对购买意图的态度。制定数据大规模调查问卷。 230名受访者被淘汰为来自旁遮普州南部的样本。那些是伊斯兰银行的客户。品牌形象对客户态度（调解变量）和购买意图（受依赖变量）有倾向影响。宗教不断减轻品牌形象（独立变量）和客户态度的关系（调解变量）。客户态度与依赖和独立变量之间的良好调解员。通过当前调查，伊斯兰银行业的上升实体制定方法，并将体面的形象作为客户的主要关注点。在巴基斯坦，伊斯兰银行没有太大着名。由于个人对伊斯兰银行的基本目标非常少，因此他们对伊斯兰银行和常规银行的区别尚未认识。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号