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Pocarious position

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"SWEAT is fun!" insists Pocari Sweat, a Japanese soft drink loved by active types across Asia. This summer millions of Hong Kongers have taken up a new sport: marching, originally against a controversial extradition bill and increasingly in opposition to their territory's pro-Beijing government. Many do so clutching bottles of the isotonic beverage. Pocari went from a source of hydration to a symbol of political resistance after a Facebook exchange on July 9th between Pocari Sweat Hong Kong and a customer revealed that it was withdrawing adverts from tvb, a local television network that pro-democracy activists say has portrayed them unfairly. In the statement Pocari Sweat said that it had taken a "proactive step" to urge tvb "to respond to public concern". Pocari cans have since starred in dozens of revolutionary memes.
机译:“ SWEAT很有趣!”坚持Pocari Sweat是一种受亚洲活跃人士喜爱的日本软饮料。今年夏天,数以百万计的香港人开始了一项新的运动:游行,最初是为了反对有争议的引渡法案,并越来越多地反对其领土的亲北京政府。许多人抓住了等渗饮料的瓶子。宝矿利(Pocari)从水合作用变成了政治抵抗的象征,此前,宝矿利香港(Pocari Sweat Hong Kong)与一位顾客在7月9日进行Facebook交流后透露,宝矿利正在从电视中撤出广告。不公平地Pocari Sweat在声明中说,它已采取“积极步骤”敦促电视台“回应公众的关注”。此后,宝矿力罐头曾出演过数十部革命性的模因。

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    《The economist》 |2019年第9152期|53-53|共1页
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