Its products may be diminutive, but that is not an adjective anyone would apply to Nokia itself, the Finnish company that is the world's leading maker of mobile phones. With annual revenues exceeding ?29 billion ($36 billion), it is also the largest vendor of telecoms equipment on earth. The mainstay of its business is mobile phones, around 650m of which were sold last year, over 200m of them made by Nokia. Given the complexity of modern handsets, that means that Nokia is arguably the world's leading computer-maker, too. And given the spread of camera-phones, which account for nearly half of all mobile phones sold, Nokia is, by some estimates, the world's leading camera-maker as well. With hundreds of components going into each handset, Nokia manages an extraordinarily efficient logistics chain that handles over 60 billion components a year. Everything about the company-except its products-is big.
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