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Behind the smiles at Sony

机译：索尼微笑的背后

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"I have said before that without content, most gadgets are just junk," says Sir Howard Stringer, the Welsh-born American who was named as Sony's new chief executive on March 7th. In prouder times, Sony's Japanese engineers would have taken those as fighting words, espedaily coming from a new boss who is not Japanese and has no engineering background. Those engineers, after all, are fiercely proud of the gadgetry that Sony has given the world over the past few decades, from cheap and well-made transistor radios to Walkmans, camcorders, DVD players and PlayStation games consoles. In the minds of Sony's Japanese employees, electronic devices, which account for nearly 70% of global sales, remain the heart and soul of the company's business.
机译：“我之前说过，没有内容，大多数小玩意只是垃圾，”出生于威尔士的美国人霍华德·斯金格爵士说，他于3月7日被任命为索尼的新任首席执行官。在骄傲的时代，索尼的日本工程师本来会把这些话当作好斗的话，尤其是来自一个不是日本人并且没有工程背景的新老板。毕竟，这些工程师对Sony在过去几十年中为全世界提供的小工具感到非常自豪，从廉价，精良的晶体管收音机到Walkmans，便携式摄像机，DVD播放器和PlayStation游戏机。在索尼日本员工的心中，占全球销售额近70％的电子设备仍然是公司业务的核心和灵魂。

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