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Differences among university students and faculties in social networking site perception and use: Implications for academic library services

机译：大学生和教职员工在社交网站感知和使用方面的差异：对高校图书馆服务的影响

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Purpose - Social networking sites (SNSs) are gaining popularity in various areas. Library and information services also are attempting to utilize them for increasing the library user traffic. Considering the lack of SNS studies in academic library services and various SNS usage patterns according to user type, it is necessary to compare the usage patterns across different user groups. This paper thus aims to explore the usages of a SNS by different university users. Design/methodology/approach - Data were collected through semi-structured and open-ended interviews conducted with undergraduates, graduates, and faculty members at Yonsei University in Seoul, South Korea. Data were analyzed according to the three groups (undergraduates, graduates, and faculty members) and within each group SNS user perception and use were examined across the three different user activity groups (active users, semi-active users, and non-active users). Findings - The analyses indicated that the three groups of users demonstrated distinct patterns of SNS use. Although undergraduates used the profile service more than the community service, graduates used the community more than the profile service. Most faculty members were not active users. Six factors that affected these different usage patterns were identified: desire for expression, peer influences, familiarity with information technologies, sensitivity to privacy, nature of using the internet, and perception of the SNS.rnPractical implications - A differentiated approach is necessary for SNS-based academic library services.rnOriginality/value - The paper makes useful and initial suggestions for implementing SNS-based library and information service in academic settings.
机译：目的-社交网站（SNS）在各个领域都越来越受欢迎。图书馆和信息服务部门也正在尝试利用它们来增加图书馆用户流量。考虑到大学图书馆服务中缺乏SNS研究，并且根据用户类型存在各种SNS使用模式，因此有必要比较不同用户组的使用模式。因此，本文旨在探讨不同大学用户对SNS的用法。设计/方法/方法-数据是通过与韩国首尔延世大学的本科生，毕业生和教职员工进行的半结构化和开放式访谈收集的。根据三个组（大学生，毕业生和教职员工）分析数据，并且在每个组中，在三个不同的用户活动组（活动用户，半活动用户和非活动用户）中检查SNS用户的感知和使用情况。调查结果-分析表明，这三组用户展示了不同的SNS使用模式。尽管大学生使用简介服务比使用社区服务更多，但毕业生使用社区而不是使用简介服务。大多数教师不是活跃用户。确定了影响这些不同使用方式的六个因素：表达的愿望，同伴的影响，对信息技术的熟悉度，对隐私的敏感性，使用互联网的性质以及对SNS的感知。实践意义-对于SNS，必须采用差异化方法-原创性/价值-本文为在学术环境中实施基于SNS的图书馆和信息服务提出了有用的初步建议。

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