Richard H. Thaler and Cass R. Sunstein: Nudge:Improving Decisions About Health, Wealth,and Happiness

Brendan Fisher

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Richard H. Thaler and Cass R. Sunstein: Nudge:Improving Decisions About Health, Wealth,and Happiness

机译：Richard H. Thaler和Cass R. Sunstein：微调：改善有关健康，财富和幸福的决定

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When I was seven years old, I was motivated by the "smiley faces" that my teacher would give out if I did my homework well. The power of a sticker with a smile on it started to fail as an incentive when I was about 12 years old. In short, smiley faces are for motivating kids. So it is highly unlikely that such a simple gesture could be effective at getting adults to change their consumption behavior, right?

机译：当我七岁的时候，我受到老师如果我能做好家庭作业会发出的“笑脸”的激励。当我12岁左右时，带有微笑的贴纸的力量就开始失去动力。简而言之，笑脸是为了激励孩子。因此，这种简单的手势不太可能有效地促使成年人改变其消费行为，对吗？

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《Environmental & Resource Economics》 |2010年第1期|P.149-150|共2页
作者
Brendan Fisher;
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作者单位

Centre for Social and Economic Research on the Global Environment, University of East Angliam Norwich, UK Woodrow Wilson School of Public and International Affairs, Princeton University, Princeton, NJ, USA;

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1. Review of Richard H. Thaler and Cass R. Sunstein, Nudge: Improving decisions about health, wealth, and happiness New Haven, CT: Yale University Press, 2008, 293+x pages. [J] . Alexandre Padilla The Review of Austrian Economics . 2009,第4期

机译：Richard H. Thaler和Cass R. Sunstein的评论，《微调：改善有关健康，财富和幸福的决策》，康涅狄格州纽黑文：耶鲁大学出版社，2008年，293 + x页。
2. Nudge: Improving Decisions about Health, Wealth, and Happiness [J] . Sheena Iyengar Journal of pension economics and finance . 2010,第1期

机译：微调：改善有关健康，财富和幸福的决策
3. NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS [J] . Jonathan Baron Journal of Behavioral Decision Making . 2010,第2期

机译：NUDGE：改善关于健康，财富和幸福的决定
4. Nudge Users to Healthier Decisions: A Design Approach to Encounter Misinformation in Health Forums [C] . Mahdi Ebnali, Cyrus Kian International Conference on Applied Human Factors and Ergonomics . 2020

机译：轻推用户更健康的决定：遇到卫生论坛中误导的设计方法
5. Analogy and value: A contribution to a non-skeptical theory of analogical argument in law (John Austin, H. L. A. Hart, Cass Sunstein, Scott Brewer, Ronald Dworkin). [D] . Scofield, Robert Graydon. 2001

机译：类比和价值：对法律上类比论证的一种非怀疑性理论的贡献（约翰·奥斯丁，H。L. A.哈特，卡斯·桑斯坦，斯科特·布鲁尔，罗纳德·德沃金）。
6. Improving cardiometabolic health through nudging dietary behaviours and physical activity in low SES adults: design of the Supreme Nudge project [O] . Jeroen Lakerveld, Joreintje D. Mackenbach, Femke de Boer, 2018

机译：通过对低SES成年人的饮食行为和身体活动进行干预来改善心脏代谢健康：Supreme Nudge项目的设计
7. Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die; Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better Business, Sell Faster, and Win More Business; Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions; Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness [O] . Richard Stern 2008

机译：芯片荒地和丹荒地，制作棍子：为什么有些想法生存，其他人死亡; Richard Maxwell和Robert Dickman，说服的元素：使用讲故事来推销更好的业务，销售更快，赢得更多业务;丹阿吉利，可预见的不合理：塑造我们决定的隐藏力量; Richard H. Thaler和Cass R. Sunstein，Nudate：改进健康，财富和幸福的决定

Richard H. Thaler and Cass R. Sunstein: Nudge:Improving Decisions About Health, Wealth,and Happiness

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