Changing the challenge: measure what makes you better and be better at what you measure

Richard Baskerville

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Changing the challenge: measure what makes you better and be better at what you measure

机译：应对挑战：衡量能使您变得更好，能做得更好的方法

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To what degree do we adopt IT because it's just plain 'fun'? Is this 'fun' motive seriously influenced by the opinions of those around us? From three Vienna Universities, Dickinger, Arami, and Meyer join those bold researchers who investigate the adoption of IT on the basis of perceived enjoyment and the influence of social norms. Using the case of push-to-talk mobile phone technology and a staged research design involving panels of experts from mobile operators, focus groups of potential users, and a survey-style field study, the importance of social norms and fun for IT adoption may surprise you.

机译：因为IT只是简单的“有趣”，我们在多大程度上采用IT？这种“有趣”的动机是否受到周围人的意见的严重影响？来自三所维也纳大学的Dickinger，Arami和Meyer加入了这些大胆的研究人员，他们根据感知的享受和社会规范的影响来研究IT的采用。以一键通手机技术为例，分阶段进行的研究设计，涉及移动运营商的专家小组，潜在用户的焦点小组以及调查方式的实地研究，社交规范和娱乐对于IT采纳的重要性给你一个惊喜

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来源
《European journal of information systems》 |2008年第1期|p.1-3|共3页
作者
Richard Baskerville;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类计算技术、计算机技术;
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Changing the challenge: measure what makes you better and be better at what you measure

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