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首页> 外文期刊>European journal of international management >When West meets East: the case of a Scandinavian consulting firm's expansion into India
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When West meets East: the case of a Scandinavian consulting firm's expansion into India

机译：当西方与东方相遇时：斯堪的纳维亚咨询公司向印度扩张的案例

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摘要

The paper explores how a Scandinavian management consulting firm entered the Indian market and how this process of international expansion set in motion a significant change in organisational identity. The purpose of the article is to explore and reflect on how a medium-sized consulting firm managed its transition to the new context of India and the resulting implications for practising consulting in a new environment. In this case, the experience in India changed the firm and challenged preconceptions about the process of globalisation being a one-way export of Western products, knowledge and ideas. A different firm emerged from the experience: one that is not only more international but which is also now becoming more clearly differentiated in the Scandinavian market. The phenomenon observed is termed 'reverse consulting' and is emerging as a new driver in the internationalisation of professional services firms.
机译：本文探讨了斯堪的纳维亚管理咨询公司如何进入印度市场，以及这一国际扩张过程如何推动组织身份的重大变化。本文的目的是探讨和反思一家中型咨询公司如何管理其向印度新环境的过渡，以及由此产生的对在新环境中进行咨询的启示。在这种情况下，印度的经历改变了公司，并挑战了关于全球化进程是西方产品，知识和思想的单向出口的先入之见的观念。经验产生了另一家公司：这家公司不仅更具国际性，而且在斯堪的纳维亚市场上也越来越明显地与众不同。观察到的现象被称为“反向咨询”，并且正在成为专业服务公司国际化的新动力。

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