Discourse on corporate social responsibility in the external communication of agricultural enterprises

Vveinhardt Jolita; Stonkute Egle; Sroka Wlodzimierz

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Discourse on corporate social responsibility in the external communication of agricultural enterprises

机译：农业企业对外交流中的企业社会责任探讨

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The aim of the research is to evaluate the practices of corporate social responsibility in Lithuanian agricultural enterprises based on an analysis of their communicative messages. The methods of analysis and synthesis of academic literature on CSR and rural development, as well as the method of content analysis, were used during the research. An analysis of information published on the web pages and in the public reports of enterprises operating in Lithuania showed that corporate social responsibility in enterprises operating in the field of agriculture is revealed only episodically, and is more typical for enterprises with foreign capital and listed companies. It turned out that the understanding of social responsibility is still too narrow and confined to environmental protection, legal responsibility, as well as support for communities and non-governmental organisations. The relative absence of corporate social responsibility as explicitly communicated by agricultural enterprises may be treated as a weakness of corporate communication.

机译：该研究的目的是基于对立陶宛农业企业的沟通信息的分析，评估其企业社会责任的实践。在研究过程中使用了关于企业社会责任和农村发展的学术文献的分析和综合方法，以及内容分析的方法。对在立陶宛经营的企业的网页和公开报告中发布的信息进行的分析表明，在农业领域经营的企业的企业社会责任只是在情感上才被揭示出来，对于外资企业和上市公司而言更为典型。事实证明，对社会责任的理解仍然太狭窄，仅限于环境保护，法律责任以及对社区和非政府组织的支持。农业企业明确传达的相对缺乏公司社会责任的行为可能被视为公司沟通的弱点。

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来源
《European journal of international management》 |2019年第6期|864-879|共16页
作者
Vveinhardt Jolita; Stonkute Egle; Sroka Wlodzimierz;
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作者单位

Vytautas Magnus Univ Fac Econ & Management Dept Management Kaunas Lithuania;

Balt Inst Res & Dev Res Dept Vilnius Lithuania;

WSB Univ Fac Sci Appl Dept Management PL-41300 Dabrowa Gornicza Poland;

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原文格式 PDF
正文语种 eng
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关键词
health-related quality of life; corporate social responsibility; agriculture; sustainable development; stakeholders; communication; qualitative research;

机译：与健康有关的生活质量;企业社会责任;农业;可持续发展;利益相关者;通讯;定性研究;

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6. Quantity Quality and Performance of Corporate Social Responsibility Information Disclosure by Listed Enterprises in China: A Regional Perspective [O] . Haifeng Zhang, Zhuo Zhang, Adrian Tan, 2020

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7. MEASURING PERFORMANCE IN TERMS OF THE SOCIAL DIMENSION OF CORPORATE RESPONSIBILITY TO EXTERNAL STAKEHOLDERS – SELECTED ISSUES Abstract: Purpose – to present social context of corporate responsibility and the scope of the actions taken by companies in this area to external stakeholders, which include contractual and contextual stakeholders, as well as to propose performance measures in this area. Design/Methodology/Approach – the paper is based on analysis of the literature, the method of analysis of the sources was used. Findings – the article focuses on the social dimension of corporate responsibility and the measurement of its performance in this area. Originality/ Value – article presents an own proposal of set of achievements’ measures in the area of the social nature of corporate responsibility Keywords: corporate social responsibility, social area, performance measurement, stakeholders [O] . Elżbieta Jaworska 2015

机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

Discourse on corporate social responsibility in the external communication of agricultural enterprises

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