American grocery store shelves do not mirror the nation's population. Founders, investors and other industry leaders are determined to change that. "The reality is that the American population is not homogeneous, and in a country where almost 40% identify as non-white we need to be uplifting and celebrating the flavors of our people," said Karina Martinez, founder of public relations firm Avana Creative and a founding member of The New American Table. "It's been exciting to see how more brands are unapologetically leaning into their roots and teaching others the importance of decolonizing their plates and bringing to life flavors they feel personally connected to."
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