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MEETINGS To Remember

机译:要记住的会议

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摘要

In an age of mass communication, the opportunity to advance specific business goals through a face-to-face meeting or event can more than compensate for the time and money spent in arranging one. This year, corporations will spend more than $100 billion worldwide on such events. Their goals are as diverse as bringing together employees for a training session, launching a new product to potential clients or rewarding key members of a staff for a job well done. Whatever the reason, planning a major business meeting can be a difficult challenge. "This is something that requires full attention in order to accomplish the goals you set out," says Kathleen Perdue, convention sales manager for Virginia's Roanoke Valley Convention & Visitors Bureau. "You need to allow yourself as much time as possible, in order to take every detail into consideration."
机译:在大众交流的时代,通过面对面的会议或活动推进特定业务目标的机会,可以弥补安排时间和金钱上的不足。今年,企业将在全球范围内花费超过1000亿美元用于此类活动。他们的目标多种多样,包括召集员工参加培训课程,向潜在客户推出新产品或奖励工作出色的关键员工。无论出于何种原因,计划一次大型商务会议都是一项艰巨的挑战。弗吉尼亚州罗阿诺克谷会议及游客局的会议销售经理凯瑟琳·珀杜(Kathleen Perdue)说:“要实现您设定的目标,这需要全神贯注。” “您需要尽可能多地花费自己的时间,以便将每个细节都考虑在内。”

著录项

  • 来源
    《Forbes》 |2004年第11期|p.225-226228|共3页
  • 作者

    Curtis Rist;

  • 作者单位
  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 世界经济问题;
  • 关键词

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