...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Foresight >Customer competency for improving firm decision-making performance in e-commerce
【24h】

Customer competency for improving firm decision-making performance in e-commerce

机译：客户能力改善电子商务的公司决策表现

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Purpose - The purpose of this paper is to analyze customers' purchasing behavior with respect to perceived benefit and the perceived risk towards customer competency in firms. In this research, the authors validate the concept of customer competency in eight dimensions (i.e. e-trust, quality of products and services, customer support, application design, reasonable price, availability of user-generated content, replacement and returns and risk in purchasing products) and examine empirically its impression on company's decision-making performance. Design/methodology/approach - The findings are based on an empirical analysis of survey data from 69 respondents and demonstrate a large, significant and positive relationship between customer competency and firm's decision-making performance. Findings - The results reveal that majorly three dimensions of competency, i.e. application design, reasonable price and user-generated content (UGC), will impact significantly the decision making performance of firm. This is the empirical study to conceptualize, operationalize and validate the concept of customer competency and to study its impact on decision-making performance. The validity of customer competency constructs as conceived and operationalized suggests the potential future scope by evaluating its relationship with possible antecedents and consequences. For practitioners, the result provides important guidelines for increasing firm's decision-making performance through the use of customer beha vior. Research limitations/implications - Further in this research, it is critical to understand that other constructs of customer competency may likewise play an important part in the advancement of expectations of customers. These constructs comprise customers' self-effectiveness, encouragement and innovation thinking (i.e. observed comparative advantage, complexity and compatibility) of business-to-customer firms in e-commerce. Future research studying these constructs could improve the understanding of success factors for e-commerce firms. The model used in this study can further be extended to understand the variance in a firm's decision-making. Originality/value - The prime target of this questionnaire was to gather all of the information about how consumers behave while interacting with e-commerce portals. The questions were based on the factors identified in literature reviews. Previous studies also look at consumer competency toward a particular internet portal and its vendors; however, through this survey, the authors want to look at how consumers behave while shopping on e-commerce portals. This was a clear representation of the authors' research strategy.
机译：目的 - 本文的目的是分析客户对感知福利的采购行为和对公司客户能力的感知风险。在本研究中，作者验证了八个维度的客户能力的概念（即电子信托，产品质量和服务，客户支持，应用设计，合理的价格，用户生成的内容的可用性，更换和返回和购买风险产品）并审查其对公司决策绩效的印​​象。设计/方法/方法 - 该研究结果基于69名受访者的调查数据的实证分析，并展示了客户能力和公司决策表现之间的大幅度显着和积极的关系。结果 - 结果表明，主要是三维能力，即应用设计，合理的价格和用户生成的内容（UGC），将大大影响公司的决策表现。这是概念化，运作和验证客户能力概念的实证研究，并研究其对决策绩效的影响。客户能力建设的有效性是构思和运营的潜在未来范围，通过评估其可能的前一种和后果的关系。对于从业者来说，该结果提供了通过使用客户BECA VIOR来提高公司决策绩效的重要准则。研究局限/影响 - 进一步在本研究中，了解客户能力的其他构建性可能同样在顾客预期推进中发挥重要作用。这些构建体包括客户的自我效益，鼓励和创新思维（即观察到的商业企业在电子商务中的客户公司的复杂性和兼容性）。研究这些构建的未来研究可以改善对电子商务公司成功因素的理解。本研究中使用的模型进一步扩展以了解公司决策中的方差。原创性/值 - 本调查问卷的主要目标是收集消费者在与电子商务门户交互时行为的所有信息。这些问题是基于文献审查中确定的因素。以前的研究还研究了特定互联网门户和供应商的消费者能力;然而，通过这项调查，作者希望了解消费者在电子商务门户网站上购物时的表现方式。这是作者研究策略的明确代表。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号