Industry Report Card

Stephen Colwell

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Industry Report Card

机译：行业报告卡

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Severe disappointment grips me as I think how long it has taken to build the consumer GPS market, only to see it cracked and shattered in its most popular segments. It started with the over confidence of increasing prices and profitability, and ended with a desire to dump inventory ballast at any cost. The bigger surprise came from the end of the '08 holiday season. Here the story heads in two directions: The first discusses the inability of the manufacturers to tune their outdated business models and thus failing to encourage new vision, better profitability, and sustainability.rnMuch can be blamed on "Wall Street-Style Greed" and managements' ever increasing efforts at pumping the stock prices while taking home huge salaries,rnbonuses, perks and building larger than required companies that resulted in ever increasing overhead and waste of capital resources. It was not long before cracks in investor confidence began to appear and quite sometime before the nation faced the reality of the September stock market crash. The GPS manufacturing sector had failed to replace their lifernjackets and make sure their boats could handle the rough seas.

机译：令我感到非常失望的是，我认为建立消费者GPS市场花了多长时间，才发现它在最受欢迎的细分市场中破裂了。它始于对价格和利润增长的过分自信，最后以不惜一切代价倾销库存压载物的愿望结束。更大的惊喜来自'08假日季节的结束。这里的故事有两个方向：第一个讨论制造商无法调整其过时的商业模式，从而不能鼓励新的愿景，更好的盈利能力和可持续性。rn可以归咎于“华尔街式贪婪”和管理层不断加大努力以提高股价，同时带回丰厚的薪水，奖金，津贴和建立规模超过所需的公司，这导致管理费用和资本资源的浪费不断增加。不久之后，投资者信心的裂缝开始出现，很久之后，美国才面临9月份股市崩盘的现实。 GPS制造业未能更换其救生衣，无法确保其船只能够应对波涛汹涌的大海。

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《GPS World》 |2009年第3期|15|共1页
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Stephen Colwell;
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