BE SOCIAL

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BE SOCIAL

机译：成为社交

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There were more than 250 entries from around the world for this year's program, and among the winners and the vetted finalists many more than in the past were able to quantify ROI on their initiatives. Take, for example, a new Facebook booking engine for Thai-based Anantara, which generated US$20,000 in direct bookings. Hotel Bloom! in Brussels employed a brand manager supported by a marketing-focused trainee to manage its Facebook fan page, which is now one of the hotel website's top five traffic-referral sources. A Facebook campaign by Travaasa Hana in Hawaii generated US$14,800 in revenue.

机译：今年的计划有来自世界各地的250多个参赛作品，获奖者和经过审查的决赛入围者中，有超过过去能够量化其计划的ROI的人数。例如，针对泰国的安纳塔拉（Anantara）的新Facebook预订引擎，其直接预订产生了20,000美元的收入。布卢姆酒店！在布鲁塞尔，该公司聘请了一名品牌经理，由一名注重市场营销的见习人员支持，以管理其Facebook粉丝页面，该页面现已成为酒店网站的五大点击率来源之一。 Travaasa Hana在夏威夷进行的Facebook活动产生了14,800美元的收入。

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《Hotels》 |2014年第8期|5-5|共1页
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BE SOCIAL

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