RULES OF ENGAGEMENT

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RULES OF ENGAGEMENT

机译：参与规则

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Engagement Labs recently released a study on how hotel brands' Facebook pages perform in terms of engagement, impact and responsiveness, and the results placed The Ritz-Carlton Hotel Co. ahead of both competing brands and fellow Marriott International brands with a score of 92.42. Ritz-Carlton says it focuses on end-user engagement as its primary performance indicator. The brand has a team of four, including one social media manager it employs as well as Boston agency Pandemic Labs, to post experiential, lifestyle content. The brand page is updated two to three times a day while property Facebook pages are updated once or twice daily.

机译：参与实验室（Engagement Labs）最近发布了一项关于酒店品牌Facebook页面在参与度，影响力和响应度方面的表现的研究，结果使丽思卡尔顿酒店有限公司以92.42分的优势领先于其他竞争品牌和国际万豪酒店品牌。丽思卡尔顿酒店表示，它将最终用户参与作为其主要性能指标。该品牌由四人组成的团队，其中包括聘用的一位社交媒体经理以及波士顿代理商Pandemic Labs，以发布具有体验性的生活方式内容。品牌页面每天更新两次至三次，而属性Facebook页面每天更新一次或两次。

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《Hotels》 |2014年第8期|12-12|共1页
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