Worldwide Richard Hartman, managing director of Europe, Middle East and Africa for Intercontinental Hotels Group (IHG), refers to the industry's recent awakening to the urgent need for sustainable hotelkeeping as "a convergence of attitudes" among hotel owners, operators, employees, consumers, communities and governments. Everyone, or so it appears, is finally truly interested in running "green" hotels—never mind the fact that it is the right thing to do for the future of humanity, and even financially rewarding.
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