The Togethering Trend: Marketing To Families

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The Togethering Trend: Marketing To Families

机译：共同趋势：向家庭营销

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The Langham Hotel Boston recently rolled out a new "Very Important Baby" program, offering special packages for parents with little ones. A few days later, The Ritz-Carlton, Naples announced that it was bolstering the Ritz Kids program by launching "Very Important Kids." From V.I.B.s to V.I.K.s, hotels are making youngsters the center of attention. This may seem strange coming from luxury properties, but it is all part of a larger move to focus on the family. That segment is getting renewed attention in markets like the United States, where a shift in societal values has prompted greater interest in family travel.

机译：波士顿朗廷酒店最近推出了一项新的“非常重要的婴儿”计划，为有小孩的父母提供特别套餐。几天后，那不勒斯丽思卡尔顿酒店宣布，将通过推出“非常重要的孩子”来加强“丽兹儿童”计划。从V.I.B.s到V.I.K.s，酒店使年轻人成为关注的中心。从豪华物业来看，这可能看起来很奇怪，但这是专注于家庭的更大举措的一部分。该细分市场在美国等市场受到了越来越多的关注，在美国，社会价值观的转变促使人们对家庭旅行产生了更大的兴趣。

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《Hotels》 |2006年第6期|p.20|共1页
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中图分类生活服务技术;
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The Togethering Trend: Marketing To Families

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