• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>IEEE Transactions on Professional Communication >Rhetorical figures in headings and their effect on text processing: the moderating role of information relevance and text length
【24h】

Rhetorical figures in headings and their effect on text processing: the moderating role of information relevance and text length

机译：标题中的修辞格及其对文本处理的影响：信息相关性和文本长度的调节作用

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Professionals involved in the creation of text-based communication face a number of challenges. These include overburdened and often uninterested users juxtaposed with the writer's desire to communicate relevant topical information. Uninvolved users are likely to ignore the message. This may be exacerbated by increases in text length designed to increase the amount and/or detail of information to be communicated. An experiment was conducted to examine the effect of rhetorical figures in text headings as to how users read and process the text (hereafter readership, as used in marketing). To the extent that higher levels of text readership increase user knowledge and skills, enhance topic-related attitudes, and facilitate beneficial topic-related behaviors, higher readership should yield desirable communication outcomes. Headings with rhetorical figures were hypothesized to enhance readership, particularly under conditions generally associated with relatively low readership, namely, lower perceived information relevance and longer text. Results generally support rhetorical figures' abilities to enhance readership, especially with longer texts.
机译：参与创建基于文本的交流的专业人员面临许多挑战。这些包括负担沉重且通常不感兴趣的用户，这些用户与作者交流相关主题信息的愿望并列。不参与的用户可能会忽略该消息。设计为增加要传达的信息的数量和/或细节的文本长度的增加可能会加剧这种情况。进行了一项实验，以检查修辞格在文字标题中的作用，以了解用户如何阅读和处理文字（以下简称为读者，用于市场营销）。在某种程度上，更高水平的文本阅读者可以增加用户的知识和技能，增强与主题相关的态度，并促进有益的与主题相关的行为，因此，更高的阅读者应产生理想的交流成果。假设带有修辞人物的标题可增强读者数量，特别是在通常与相对较低的读者数量相关的条件下，即较低的感知信息相关性和较长的文字。结果通常支持修辞人物提高读者的能力，尤其是较长的文字。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号