• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>IEEE Transactions on Professional Communication >Rhetorical figures in headings and their effect on text processing: the moderating role of information relevance and text length
【24h】

Rhetorical figures in headings and their effect on text processing: the moderating role of information relevance and text length

机译：标题中的修辞数据及其对文本处理的影响：信息相关性和文本长度的调节作用

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Professionals involved in the creation of text-based communication face a number of challenges. These include overburdened and often uninterested users juxtaposed with the writer's desire to communicate relevant topical information. Uninvolved users are likely to ignore the message. This may be exacerbated by increases in text length designed to increase the amount and/or detail of information to be communicated. An experiment was conducted to examine the effect of rhetorical figures in text headings as to how users read and process the text (hereafter readership, as used in marketing). To the extent that higher levels of text readership increase user knowledge and skills, enhance topic-related attitudes, and facilitate beneficial topic-related behaviors, higher readership should yield desirable communication outcomes. Headings with rhetorical figures were hypothesized to enhance readership, particularly under conditions generally associated with relatively low readership, namely, lower perceived information relevance and longer text. Results generally support rhetorical figures' abilities to enhance readership, especially with longer texts.
机译：参与创建基于文本的沟通的专业人士面临许多挑战。这些包括负担过度的，经常无趣的用户与作者愿意传达相关的话题信息并置。未识别的用户可能会忽略该消息。这可以通过旨在增加要传达的信息的量和/或细节来加剧文本长度的增加。进行了一个实验，以检查文本标题中的修辞数据的效果，以及用户如何阅读和处理文本（以下，销售中使用的读者）。在更高水平的文本读者层面提高用户知识和技能的程度上，提升主题相关的态度，并促进与有利的主题相关行为，更高的读者率应该产生理想的通信结果。具有修辞数据的标题是假设的，以提高读者，特别是在与相对较低的读者录制相关的条件下，即降低的信息相关性和更长的文本。结果一般支持修辞数据的提高读者的能力，尤其是更长的文本。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号