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Multimethod approaches for the study of computer-mediated communication, equivocality, and media selection

机译:研究计算机介导的沟通,模棱两可和媒体选择的多方法方法

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This paper presents a longitudinal case study of the introduction of voice mail, applying media richness theory to develop and assess a set of 16 tasks with varying levels of equivocality, and to compare different media. Through t-tests, reliability, factor, and multidimensional scaling analyses, evaluation of task equivocality and voice mail is discussed and potential shortcomings of current approaches are highlighted. Results show that equivocality does not seem to be unidimensional and includes aspects of authority across organizational boundaries. Across all tasks, telephone would be most likely selected by respondents, but face-to-face and telephone were more likely to be selected for more equivocal tasks. Unlike prior studies, voice mail is perceived as similar to documents and face-to-face.
机译:本文介绍了语音邮件引入的纵向案例研究,应用媒体丰富性理论来开发和评估一组16个具有不同水平的模棱两可的任务,并比较不同的媒体。通过t检验,可靠性,因素和多维比例分析,讨论了任务模糊性和语音邮件的评估,并强调了当前方法的潜在缺点。结果表明,模棱两可似乎不是一维的,它包括跨组织边界的权限方面。在所有任务中,最有可能由受访者选择电话,但面对更多的模棱两可的任务则更可能选择面对面和电话。与先前的研究不同,语音邮件被认为类似于文档和面对面的邮件。

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