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The mediatization of leadership: grassroots digital facilitators as organic intellectuals, sociometric stars and caretakers

机译：领导力的中介化：作为有机知识分子，社会测验明星和看护者的基层数字化促进者

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Scholars of both resource mobilization theory and new social movement theory recognize leadership as integral to traditional social movements. Following global protest movements of 2011, some now characterize movements relying on social media as horizontal and leaderless. Whether due to an organizational shift to networks over bureaucracies or due to a change in values, many social movements in the present protest cycle do not designate visible leadership. Does leadership in social media activism indeed disappear or does it take on new forms? This paper undertakes an in-depth analysis of data obtained through interviews, event observations and analysis of media content related to three Canadian cases of civic mobilization of different scale, all of which strategically employed social media. The paper proposes a conceptual framework for understanding the role of these mobilizations' organizers as organic intellectuals, sociometric stars and caretakers. By looking closely at the three cases through the lenses offered by these concepts, we identify the specific styles that characterize digitally mediatized civic leadership.
机译：资源动员理论和新的社会运动理论的学者都认识到领导力是传统社会运动的组成部分。在2011年全球抗议运动之后，现在有些运动将依靠社交媒体的运动描述为横向且无领导者。无论是由于组织机构转变为官僚机构网络，还是由于价值观的变化，当前抗议周期中的许多社会运动都没有指定明显的领导层。社交媒体行动主义的领导力确实消失了吗？还是采用了新形式？本文对通过访谈，事件观察和媒体内容分析获得的数据进行了深入的分析，这些内容与三个加拿大规模不同的公民动员案例有关，所有这些案例都是战略性使用社交媒体。本文提出了一个概念框架，用于理解这些动员组织者作为有机知识分子，社会计量明星和看护者的作用。通过这些概念所提供的视角仔细研究这三种情况，我们确定了数字化公民领导力的特定风格。

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