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Approaching the design factor: In search of the graphic value: Some thoughts on the nature of graphic design

机译：接近设计因素：寻找图形价值：对图形设计本质的一些思考

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摘要

This article relates reflections and thoughts which emerged during the cataloguing of collections of posters and adverts produced in Barcelona by two outstanding designers from the Post-war generation. The method used to analyze single posters and designs, so as to understand how they work and when they work better, are discussed. The semiotics approach to communication processes is used to show how graphic designers arrange complicated and long meanings in a single image in order to communicate these meanings accurately, directly and efficiently. Other challenges inspired the writing of this article: (a) the need to understand when and by what means a design becomes very good and highly interesting (and remains efficient), and (b) to detect what could be considered as a graphic value. Researches that support these reflections and concerns are presented together with the historical background of the catalogued collections of posters and adverts. The research method used and the way some semiotic theories helped the analysis are also discussed. The article concludes with some remarks on the understanding of the nature of graphics and visual communication that are graphically interesting.
机译：本文涉及战后一代中两位杰出的设计师在巴塞罗那制作的海报和广告收藏的分类过程中出现的思考和想法。讨论了用于分析单个海报和设计以了解它们如何工作以及何时更好地工作的方法。用于交流过程的符号学方法用于显示图形设计师如何在单个图像中排列复杂且冗长的含义，以便准确，直接和有效地传达这些含义。其他挑战激发了本文的写作：（a）需要了解何时以及通过什么方式使设计变得非常好并且非常有趣（并且仍然有效），以及（b）检测什么可以被视为图形价值。支持这些思考和关注的研究与海报和广告分类收藏的历史背景一起呈现。还讨论了所使用的研究方法以及一些符号学理论帮助进行分析的方式。本文以对图形和视觉传达的本质的理解为基础的一些有趣的图形作为总结。

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